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Research papers

Speeding up innovation and squeezing more insights

Innovation research, crucial though it is to the process, takes significant amounts of time and can be a huge momentum killer, requiring four to six weeks for each round of results. When the results are less than hoped for, there is little or no time...

Catalogue: ESOMAR Conference 2005: Innovate!
Author: John Kearon
Company: BrainJuicer
February 27, 2005
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Citation

Kearon, J. (2005a, February 27). Speeding up innovation and squeezing more insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/speeding-up-innovation-and-squeezing-more-insights